The Ten LinkedIN Tips Every Professional Needs to Know
Grass Roots Marketing Inc provides the Top Ten LinkedIN Tips every professional needs to know.
EATONTOWN, NJ, June 13, 2010 /24-7PressRelease/ -- With the social media explosion shifting from our personal lives to the business universe, a standout LinkedIN profile is now more important to your career than ever. From job seekers looking for new opportunities to salespeople nurturing leads and building brand awareness, LinkedIN is the hot new way for professionals to network in today's digital society. Grass Roots Marketing (GRM), Inc. is offering ten tips on how to enhance user effectiveness for this powerful social media vehicle.
"LinkedIN is so appealing right now because it provides an easy way to connect with others and opens doors to new business opportunities," says Kim Masterson, Director of GRM. "While there are definitely advantages for companies to utilize other social networking sites, LinkedIN is designed specifically for business professionals and community interaction."
Giovelle Rosa, a Business Development Manager for Snelling Staffing - The Wyckoff Group (TWG) utilizes LinkedIN on a daily basis. He agrees with Masterson's statement and believes if a sales executive isn't working with LinkedIN as a resource, he's not giving himself the best chance to succeed.
"LinkedIN has allowed me to find new sales leads and gain more business," says Rosa. "From introducing myself to new prospects to booking appointments, LinkedIN has definitely become an asset to my sales efforts."
Masterson discusses ten ways professionals can improve their LinkedIN profile and networking techniques:
1. Photo - It's always nice to put a face to the name. Make sure your photo is a professional headshot that's welcoming and inviting.
2. Purpose - State the reason why you're on LinkedIN. Do you want to be introduced to someone? Are you searching for a new job? Looking to outsource business tasks? Defining your purpose helps you make the connections you truly want to have.
3. Quality of Connections _ Quantity of Connections - Your goal to send a default message to every person ever to join LinkedIN isn't a smart strategic decision. Instead, pick a manageable number of professionals and connect with them through personalized messages.
4. Join Groups - Just like in the real world, being a member of associations gives you credibility and helps you learn industry best practices. Also, join groups your prospects would be a part of; this allows you to connect to targeted leads and will give you insight to the concerns in their industry.
5. Quantifiable Information - Show the LinkedIN community you're a qualified professional by demonstrating your success with testimonials, recommendations and measurable data.
6. Details - The little things matter on LinkedIN, so don't leave out any of the suggested topics. Your prospect might prefer doing business with her fellow sorority sisters... too bad you left out you're an Alpha Chi Omega in your profile.
7. Samples - LinkedIN applications give you the opportunity to upload literature about your company or examples of your work. This gives your contacts instant access to more information without having to leave your page.
8. Personalize - Social networking doesn't need to be serious and boring. If you're the world's funniest coworker, don't be scared to convey that. As long as it's still professional, your personality should come alive in your profile.
9. Update - It's important to consistently update your profile with current information. Whether it's uploading your company's newest brochure or simply relaying your newest project in the "post an update" section, your profile should be relevant.
10. Keep in Touch - Don't just connect with someone and never talk to him or her; check in with your connections every now and again. If you're stuck on reasons to message your connections, look at their "updates" section to see what they've been talking about and leave a comment.
"After the shakeup in our economy, people are more careful about the way they do business", adds Masterson. "LinkedIN helps you develop a personal relationship with other professionals and build a trustworthy brand."
GRM is a full-service integrated marketing communications firm that specializes in cost-effective solutions for small to mid-sized businesses. For more information about GRM and LinkedIN, please visit www.grmwebsite.com or call 800.634.6476.
Press Release Contact Information:
Tony Popowski
Snelling Staffing Services
Marketing Coordinator
145 Wyckoff Road
Eatontown, NJ
USA 07724
Voice: 732.389.0300
Fax: 732-542-2509
Website: Visit Our Website
