Health Strategies Group to Participate at Sales Force Effectiveness USA 2010: Focus is on Strategies to Succeed in Changing Selling Environment
Health Strategies Group to participate in eyeforpharma conference "Sales Force Effectiveness USA 2010" May 17-18, 2010. Agenda will address significant changes in the role of the sales rep and how biopharma companies can prepare for these changes.

LAMBERTVILLE, NJ, May 06, 2010 /24-7PressRelease/ -- Health Strategies Group, a leading provider of market intelligence to the pharmaceutical and biotechnology industries, will be participating in the eyeforpharma conference, Sales Force Effectiveness USA 2010, to be held in Princeton, NJ on May 17-18. Significant changes in the industry have had serious impact on the role of the sales representative. The agenda is designed to help pharmaceutical companies prepare and react to these changes.

Rick Rosenthal, Practice Leader and Principal at Health Strategies Group, will discuss both what is changing in the sales model and what isn't and how this dynamic will impact physicians' prescribing behavior. Rick has held sales, management, and marketing positions for pharmaceutical manufacturers and writes regularly for trade journals. As the head of Health Strategies Group's Sales Force Effectiveness practice, he is often invited to speak at national meetings.

"There is so much conversation about the changes in the industry that it can be overwhelming," commented Mr. Rosenthal. "Yet what has not changed is that physicians still need the critical information pharmaceutical companies deliver and for the foreseeable future the sales representative remains a vital part of the equation. As an industry, we need to think differently about the physician and recognize that new skills and behaviors are required of our sales representatives. Those who understand the physician's changing needs and are adaptable enough to respond to them will be the most successful."

For additional information on Health Strategies Group's Sales Force Effectiveness Practice, contact Karen Vandeven, Director of Marketing & Communications at 609-397-5282 or kvandeven@healthstrategies.com. For more information on Sales Force Effectiveness USA 2010, visit http://www.eyeforpharma.com/sfeusa

Press Release Contact Information:

Karen Vandeven
Health Strategies Group
Director of Marketing & Comm
201 South Main Street, Suite 5
Lambertville, NJ
USA 08530
Voice: (609) 397-5282
Fax: None
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